Founder Story

Ashley Siedentopf is the founder of Ashi belle beauty; a ritual based brand dedicated to enhancing frequency, lifestyle, beauty, and wellbeing,. 

From her signature lume oil soon expanding to spa, body and baby care.

After more than two decades living and working in London, Ashley’s life and career have always been closely connected to the world of beauty and wellbeing.

It was through motherhood that her relationship with beauty shifted. Time became more precious, and small daily rituals became a moment of grounding, care, and reconnection.

What began as a personal ritual slowly evolved into Ashi Belle Beauty- a brand inspired by becoming a mother with her first child Lula-Belle... the power of slowing down and turning everyday beauty into meaningful moments of self-care.

Today Ashley continues to build Ashi Belle Beauty between London and Ibiza, guided by the belief that true beauty begins with ritual.

She grew up in Alberta, Canada with summers spent in the British countryside. She moved to Milan to study at Instituto Marangoni for fashion in 2004, than to continue at London college of fashion  in 2005. London became her home for over 20 years, and is still her home away from home visiting regular from Ibiza.  

She now resides in Ibiza with her husband and 3 kids, She has a passion for healthy living, travel, music, nature, yoga, pilates, spirituality, energy medicine, cooking, writing and spending time with friends and family and will alway's make time for fun.  

This collection is my love letter to that belief, and to every woman walking her own path of transformation.

It’s how we show up for ourselves with love, even in the messiest seasons. 

“I believe that beauty is a frequency" 

Welcome to a new way of honouring your beauty. 

Naturally, intentionally, and soulfully.

Ashley xo